How DJ Teams CRM Helped Hampshire Event DJs Boost Bookings by 40%

Hampshire Event DJs are a busy DJ brand, providing entertainment for 400 weddings and events each year with a team of trusted DJs. Their business model was the perfect test case for the DJ Teams CRM. The operation is managed by one person, with DJs supporting on events. However, the high volume of their workflow often proved challenging for a single person during peak season, leading them to explore other CRM solutions. There was nothing available that suited their consumer-led approach to sales and event execution.

The DJ Teams CRM enabled Hampshire Event DJs to create custom, venue-specific replies to enquiries, including images and testimonials from recent clients at those venues. Swiftly providing relevant replies proved to be a winning approach, contributing to an increased conversion rate from enquiry to booking. Automating reminders and tasks became a simple process.

Where DJ Teams really excelled was in managing event information and, crucially, music selections. Providing clients with a platform to curate lists of songs they did and didn’t want to hear at their party delighted potential customers at wedding fairs. Once they were hooked, they usually booked. The DJs also found it useful to reinforce their instincts towards popular music. In two instances, they were able to spot older tracks trending up to nine months before they became popular again, thanks to films, radio, and social media.

After two years of testing, the results were clear: using DJ Teams had led to a 40% year-on-year increase in bookings. Better music on the night and an overall positive customer experience saw bookings converting to five-star Google reviews at a rate of 58%. A common theme in these reviews is how fun and easy it was for clients to select music for their party.

Using the portal to let our DJ know which songs not to play was actually a really fun and interesting way to figure out what we didn’t want.

Our playlist was perfect—wouldn’t change a single song. Using the app beforehand was a really good way to share our preferences.

The option to select a playlist was amazing. Swiping left or right for songs was genius and so much fun to do!

The song-picking tool made designing our playlist a really fun way for us to get excited for the wedding.

We really enjoyed using their music tool to create a list of songs we loved in advance of the wedding day.